Towards a conceptual model of country market selection: Selection processes of retailers and C&C wholesalers

International Review of Retail, Distribution and Consumer Research

Volumn 17, Issue 3, 2007, Pages 253-282

  Swoboda, Bernhard ^a   Schwarz, Sandra ^a   Hälsig, Frank ^a  

^a UNIVERSITY OF TRIER   (Germany)

Author keywords

country selection processes; foreign country choice; international market segmentation; Metro Group; Retailing internationalization

Indexed keywords

EID: 59649094014     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960701368820     Document Type: Article

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