Factors influencing market and entry mode selection: Developing the MEMS model

Marketing Intelligence & Planning

Volumn 19, Issue 5, 2001, Pages 351-361

  Koch, Adam J ^a  

^a SWINBURNE UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

Market entry; Model

Indexed keywords

EID: 84986108438     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005652     Document Type: Review

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