Defining brand values through sponsorship

International Journal of Retail and Distribution Management

Volumn 37, Issue 4, 2009, Pages 346-357

  Alexander, Nicholas ^a  

^a ABERYSTWYTH UNIVERSITY   (United Kingdom)

Author keywords

Brand management; Semantics; Sponsorship; Sports

Indexed keywords

EID: 70349415513     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550910948574     Document Type: Article

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