Building contemporary brands: A sponsorship-based strategy

Journal of Business Research

Volumn 58, Issue 8, 2005, Pages 1068-1077

  Cliffe, Simon J ^a   Motion, Judy ^b  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

^b UNIVERSITY OF WAIKATO   (New Zealand)

Author keywords

Brand experience; Brand strategy; Case study; Sponsorship

Indexed keywords

EID: 12344255893     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2004.03.004     Document Type: Article

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