Group-based assessment as a dynamic approach to marketing education

Journal of Marketing Education

Volumn 31, Issue 2, 2009, Pages 96-108

  Bicen, Pelin ^a   Laverie, Debra A ^a  

^a TEXAS TECH UNIVERSITY   (United States)

Author keywords

Assessment for learning; Dynamic assessment; Feedback; Group based assessment; Peer assessment

Indexed keywords

EID: 70249132991     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475309334037     Document Type: Article

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