Are voters, consumers?: A qualitative exploration of the voter-consumer analogy in political marketing

Qualitative Market Research

Volumn 12, Issue 2, 2009, Pages 171-186

  Peng, Norman ^a   Hackley, Chris ^a  

^a UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

Consumers; Marketing; Politics

Indexed keywords

EID: 70049088297     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750910948770     Document Type: Article

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