Measuring the effect of political advertising and the case of the 1995 Irish Divorce Referendum

Marketing Intelligence & Planning

Volumn 17, Issue 6, 1999, Pages 272-280

  Harris, Phil ^a   Lock, Andrew ^a   O'Shaughnessy, Nicholas ^b  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF CAMBRIDGE   (United Kingdom)

Author keywords

Advertising; Ireland; Marketing communications; Politics

Indexed keywords

EID: 84986097804     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509910293089     Document Type: Article

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