Governance mechanisms and relationship productivity in vertical coordination for new product development

Technovation

Volumn 26, Issue 7, 2006, Pages 761-769

  Eng, Teck Yong ^a   Wong, Veronica ^b  

^a KING'S COLLEGE LONDON   (United Kingdom)

^b ASTON UNIVERSITY   (United Kingdom)

Author keywords

New product development; Product life cycle; Vertical coordination

Indexed keywords

COST ACCOUNTING; MARKETING; PRODUCTIVITY; PROFESSIONAL ASPECTS; PUBLIC POLICY;

NEW PRODUCT DEVELOPMENT; PRODUCT LIFE CYCLE (PLC); TRANSACTION COST; VERTICAL COORDINATION;

PRODUCT DEVELOPMENT;

EID: 33646026446     PISSN: 01664972     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.technovation.2004.10.015     Document Type: Article

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