The marketing of political marketing

European Journal of Marketing

Volumn 35, Issue 9-10, 2001, Pages 1047-1057

  O’Shaughnessy, Nicholas ^a  

^a KEELE UNIVERSITY   (United Kingdom)

Author keywords

Marketing; Politics

Indexed keywords

EID: 85204672403     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560110401956     Document Type: Review

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