Political marketing theory and practice: A reply to Ormrod's critique of the Lees-Marshment market-oriented party model

Politics

Volumn 26, Issue 2, 2006, Pages 119-125

  Lees Marshment, Jennifer ^a  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

MODEL VALIDATION; POLITICAL THEORY; POLITICS;

EID: 33645569938     PISSN: 02633957     EISSN: 14679256     Source Type: Journal    
DOI: 10.1111/j.1467-9256.2006.00258.x     Document Type: Article

References (16)

1. Henneberg, S.C.M. (2004), The Views of an Advocatus Dei: Political Marketing and its Critics', Journal of Public Affairs 4, pp. 225-243.
2. Lees, C. (2005), 'Political Marketing in Germany: The Case of the SPD' in D. Lilleker and J. Lees-Marshment (eds.), Political Marketing: A Comparative Perspective, Manchester: Manchester University Press.
3. Lees-Marshment, J. (1999), 'Political Parties and Political Marketing in Britain since 1979', Ph.D Thesis, Keele University, unpublished manuscript.
4. Lees-Marshment, J. (2001b), The Marriage of Politics and Marketing', Political Studies 49, pp. 692-713.
5. Lees-Marshment, J. (2005), 'Political Marketing and the UK Election: The Triumph of the Political Consumer or a Return to Salesmanship?', The British General Election 2005, London School of Economics Conference, April.
6. Lees-Marshment, J. and D. Lilleker (2004), The Globalisation of the Market-Oriented Political Party: Examining Political Marketing in Comparative Perspective', Intel-nationalization of Political Marketing: Americanization or Plain Globalization, Workshop Paris, July, Supported by IAMCR Political Communication Research Section & IPSA Research Committee in Political Communication.
7. Lees-Marshment, J. and J. Lloyd (2005), 'It's Their Party and They'll Cry if They Want to. A Political Marketing Assessment of the State of the Labour and Conservative Product from the Eye of the Voter', Presentation to the 2005 PSA PM Conference, Political Marketing and the UK Election, 24-25 February, Holborn, London.
8. Lilleker, D. and J. Lees-Marshment (eds.) (2005), Political Marketing: A Comparative Perspective, Manchester: Manchester University Press.
9. Lilleker, D. and R. Negrine (2004), 'Not Big Brand Names but Corner Shops: Marketing Politics to a Disengaged Electorate', Journal of Political Marketing 2, pp. 55-74.
10. Lloyd, J. (2003), 'Square Peg, Round Hole? Can Marketing-Based Concepts such as the "Product" And The "Marketing Mix" Have a Useful Role in the Political Arena?' Paper to the PSA conference, April.
11. Marland, A. (2005) 'Canadian Political Parties: Market-Oriented or Ideological Slagbrains?' in D. Lilleker and J. Lees-Marshment (eds.). Political Marketing: A Comparative Perspective, Manchester Unviersity Press.
12. Ormrod, R.P. (2006), 'A Critique of the Lees-Marshment market-oriented party model', Politics 26(2), pp. 110-118.
13. Rudd, C. (2005), 'Marketing the Message or the Messenger? The New Zealand Labour Party, 1990-2003' in D. Lilleker and J. Lees-Marshment (eds.). Political Marketing: A Comparative Perspective, Manchester: Manchester University Press.
14. Savigny, H. (2004), 'Political Marketing: A Rational Choice?', Journal of Political Marketing 3, pp. 21-38.
15. Strömbäck, J. and L. Nord (2005), 'Political Marketing: The Road to Electoral Success or to Electoral Backlash?', Paper presented at the Political Marketing Group Conference, London, 24-25 February 2005.
16. Washbourne, N. (2005), '(Comprehensive) Political Marketing, Expertise and the Conditions for Democracy', Paper presented at the PSA/PMG Conference February.