Mis-marketing the conservatives: The limitations of style over substance

Political Quarterly

Volumn 75, Issue 4, 2004, Pages 392-397

  Lees Marshment, Jennifer ^a  

^a KEELE UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 10044242648     PISSN: 00323179     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1467-923x.2004.00641.x     Document Type: Review

References (11)

1. See J. Lees-Marshment, The Political Marketing Revolution, Manchester University Press, 2004.
2. See J. Lees-Marshment, Political Marketing and British Political Parties, Manchester University Press, 2001.
3. This article draws on a series of interviews with a range of politicians and staff in the Conservative party from 1999 to 2004.
4. J. Tait, Conservative staff member in policy, interviewed at Conservative Central Office, February 2003.
5. YouGov poll, Daily Telegraph, 6 October 2002.
6. See http://www.mori.com/digest/2002/c021101.shtml for further details.
7. J. Lees-Marshment and S. Quayle, 'Empowering the members or marketing the party? The Conservative reforms of 1998', Political Quarterly, vol. 72, no. 2, 2001, and Lees-Marshment, The Political Marketing Revolution, for further detail on Hague.
8. J. Lees-Marshment and S. Quayle, 'Empowering the members or marketing the party? The Conservative reforms of 1998', Political Quarterly, vol. 72, no. 2, 2001, and Lees-Marshment, The Political Marketing Revolution, for further detail on Hague.
9. Will Harris, Director of Marketing, Con-servative party, interviewed 31 March 2004.
10. 23 April 2004, http://www.mori.com/polls/2004/mpm040419.shtml; accessed 15 May.
11. A. Lansley, interviewed at Portcullis House, Westminster, 18 October 2001.