An exploratory study of the influence of firm market orientation on salesperson adaptive selling, customer orientation, interpersonal listening in personal selling and salesperson consulting behaviors

Journal of Strategic Marketing

Volumn 17, Issue 1, 2009, Pages 21-39

  Pelham, Alfred M ^a  

^a Department of Health and Exercise Science   (United States)

Author keywords

Adaptive selling; Market orientation; Salesperson behaviors

Indexed keywords

EID: 67650829307     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540802619202     Document Type: Article

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