Agency-client relationship factors across life-cycle stages

Journal of Relationship Marketing

Volumn 7, Issue 2, 2008, Pages 217-236

  Fam, Kim Shyan ^a   Waller, David S ^b  

^a VICTORIA UNIVERSITY OF WELLINGTON   (New Zealand)

^b UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

Author keywords

Advertising agencies; Agency client relationships; Lifecycle stages

Indexed keywords

EID: 67649204684     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1080/15332660802279503     Document Type: Article

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