Attribute evaluability and the range effect

Journal of Consumer Research

Volumn 32, Issue 3, 2005, Pages 363-369

  Yeung, Catherine W M ^a   Soman, Dilip ^b,c  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b Department of Communication Strategy ^*  (Canada)

^c UNIVERSITY OF TORONTO   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 30344459995     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/497547     Document Type: Article

References (14)

1. Beattie, Jane and Jonathan Baron (1991), "Investigating the Effect of Stimulus Range on Attribute Weight," Journal of Experimental Psychology, 17 (2), 571-85.
2. Ha, Young Won and Stephen J. Hoch (1989), "Ambiguity, Processing Strategy, and Advertising-Evidence Interactions," Journal of Consumer Research, 16 (December), 354-60.
3. Hsee, Christopher K. (1996), "The Evaluability Hypothesis: An Explanation for Preference Reversals between Joint and Separate Evaluations of Alternatives," Organizational Behavior and Human Decision Processes, 67 (3), 247-57.
4. _ (2000), "Attribute Evaluability: Its Implications for Joint-Separate Evaluation Reversals and Beyond," in Choices, Values, and Frames, ed. Daniel Kahneman, Amos Tversky, New York: Russell Sage Foundation, 543-65.
5. Huber, Joel, John W. Payne, and Christopher Puto (1982), "Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis," Journal of Consumer Research, 9 (June), 90-98.
6. Huber, Joel and Christopher Puto (1983), "Market Boundaries and Product Choice: Illustrating Attraction and Substitution Effects," Journal of Consumer Research, 10 (June), 31-44.
7. Janiszewski, Chris and Donald R. Lichtenstein (1999), "A Range Theory Account of Price Perception," Journal of Consumer Research, 25 (March), 353-68.
8. Lynch, John G., Jr., Dipankar Chakravarti, and Anusree Mitra (1991), "Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?" Journal of Consumer Research, 18 (December), 284-97.
9. Mellers, Barbara A. and Alan D. J. Cooke (1994), "Trade-Offs Depend on Attribute Range," Journal of Experimental Psychology, 20 (5), 1055-67.
10. Nedungadi, Prakash (1990), "Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations," Journal of Consumer Research, 17 (December), 263-76.
11. Ostrom, Thomas M. and Harry S. Upshaw (1968), "Psychological Perspectives and Attitude Change," in Psychological Foundations of Attitudes, ed. Anthony G. Greenwald, Timothy C. Brock, and Thomas M. Ostrom, New York: Academic Press, 217-42.
12. Parducci, Allen (1965), "Category Judgment: A Range-Frequency Model," Psychological Review, 72 (6), 407-18.
13. _ (1968), "The Relativism of Absolute Judgment," Scientific American, 219 (6), 84-90.
14. Simonson, Itamar and Amos Tversky (1992), "Choice in Context: Tradeoff Contrast and Extremeness Aversion," Journal of Marketing Research, 29 (August), 281-95.