Decisions by rules: The case of unwillingness to pay for beneficial delays

Journal of Marketing Research

Volumn 44, Issue 1, 2007, Pages 142-152

  Amir, On ^a   Ariely, Dan ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34247235730     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.44.1.142     Document Type: Article

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