Marketing government reforms

Journal of Nonprofit and Public Sector Marketing

Volumn 14, Issue 1-2, 2005, Pages 151-168

  Gelders, Dave ^a   Van De Walle, Steven ^a  

^a UNIVERSITY OF LEUVEN   (Belgium)

Author keywords

Change management; Government communication; Market orientation; Policy reform; Political marketing; Public communication; Sales orientation

Indexed keywords

EID: 33745734632     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v14n01_09     Document Type: Article

References (17)

1. Auditor General British Columbia (1995-1996), "Public Communications: Distinguishing between Government Program and Partisan Political Communications," http://www.oag.bc.ca/PUBS/1995-96/report-5/SEC-4.PDF.
2. Council for Excellence in Government (2001), Changing Images of Government in TV Entertainment, Washington, DC: Council for Excellence in Government.
3. Couttenier, Ivan (1997), "Belgian Politics in 1996," Res Publica, 39 (4), 532-545.
4. Depauw, Sam and Mark Deweerdt (2002), "Belgian Politics in 2001," Res Publica, 44 (2-3), 255-278.
5. Fiers, Stefaan and Mark Deweerdt (1998), "Belgian Politics in 1997," Res Publica, 40 (3-4), 377-396.
6. Fiers, Stefaan and Mark Deweerdt (1999), "Belgian Politics in 1998," Res Publica, 41(2-3), 265-284.
7. Fiers, Stefaan and Mark Deweerdt (2001), "Belgian Politics in 2001," Res Publica, 43 (2-3), 317-341.
8. Gelders, Dave (2002), "The Tension between Party Political and Administrative Executive Communication," paper presented at The European Consortium for Communications Research Doctoral Summer School, University of Westminster, London.
9. Gelders, Dave (forthcoming), "Public Information Provision about Policy Intentions: The Dutch and Belgian Experience," Government Information Quarterly.
10. Goodsell, Charles T. (1985), The Case for Bureaucracy: A Public Administration Polemic, New Jersey: Chatham.
11. Lees-Marshment, Jennifer (2001), "The Marriage of Politics and Marketing," Political Studies, 49 (4), 692-713.
12. Maesschalck, Jeroen (2002), "When Do Scandals Have an Impact on Policy Making? A Case Study of the Police Reform following the Dutroux Scandal in Belgium," International Public Management Journal, 5 (2), 169-193.
13. Nomden, Koen (2002), "Het Copernicusplan: De Hervorming van de Belgische Federale Overheidsdienst Nader Bekeken," Bestuurswetenschappen, 5, 396-414.
14. Osborne, David and Ted Gaebler (1993), Reinventing Government: How the Entrepreneurial Spirit is Transforming the Public Sector, New York: Plume.
15. Ringeling, Arthur (1993), Het Imago van de Overheid: De Beoordeling van Prestaties van de Publieke Sector, 's Gravenhage: VUGA.
16. Van de Walle, Steven and Geert Bouckaert (2003), "Public Service Performance and Trust in Government: The Problem of Causality," International Journal of Public Administration, 26 (8-9), 891-913.
17. Van Hemelrijck, Marc and Tom Auwers (1999), "Copernicus: Public Management Reform in the Belgian Federal Administration," http://www.copernicus.be.