A practical method for uncovering the direct and indirect relationships between human values and consumer purchases

Journal of Consumer Marketing

Volumn 18, Issue 2, 2001, Pages 102-118

  Allen, Michael W ^a  

^a UNIVERSITY OF NEWCASTLE   (Australia)

Author keywords

Consumer behaviour; Consumer marketing; Perception; Product attributes; Values

Indexed keywords

EID: 0010024062     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760110385983     Document Type: Article

References (14)

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