Central and peripheral consumption contexts: The uneven globalization of consumer behaviour

International Business Review

Volumn 7, Issue 1, 1998, Pages 23-38

  Djursaa, Malene ^a   Kragh, Simon Ulrik ^a  

^a Department of Innovation and Organizational Economics   (Denmark)

Author keywords

Arab countries; Consumer behaviour; Consumption contexts; Culture; Food; Furniture; Globalization; Innovation diffusion; Standardization; United Kingdom

Indexed keywords

EID: 0040674903     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0969-5931(97)00049-8     Document Type: Article

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