Handbook of advertising

The SAGE Handbook of Advertising

Volumn , Issue , 2007, Pages 3-16

  Tellis, Gerard J ^a   Ambler, Tim ^b  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 76649098577     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781848607897.n1     Document Type: Chapter

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