Advertisings' performance in a market system

The SAGE Handbook of Advertising

Volumn , Issue , 2007, Pages 461-475

  Wilkie, William L ^a   Moore, Elizabeth S ^a  

^a UNIVERSITY OF NOTRE DAME   (United States)

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EID: 66949113129     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781848607897.n29     Document Type: Chapter

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