Advertising, consumption and welfare

The SAGE Handbook of Advertising

Volumn , Issue , 2007, Pages 445-460

  O'Guinn, Thomas C ^a  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

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EID: 66949157052     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781848607897.n28     Document Type: Chapter

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