Advertising to vulnerable segments

The SAGE Handbook of Advertising

Volumn , Issue , 2007, Pages 430-444

  Bonifield, Carolyn ^a   Cole, Catherine ^b  

^a UNIVERSITY OF VERMONT   (United States)

^b UNIVERSITY OF IOWA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84949756992     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781848607897.n27     Document Type: Chapter

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