Ethical judgments of political television commercials as predictors of attitude toward the Ad

Journal of Advertising

Volumn 23, Issue 3, 1994, Pages 43-57

  Tinkham, Spencer F ^a   Weaver Lariscy, Ruth Ann ^a  

^a UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84874526051     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1994.10673449     Document Type: Article

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