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Coe, T. L. and B. Coe: 1976, 'Marketing Research: The Search of Professionalism', in K. L. Bernhardt (ed.), Marketing: 1776-1976 and Beyond (American Marketing Association, IL), pp. 257-259.
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Persuasive advertising, autonomy, and the creation of desire
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A synthesis of ethical decision models for marketing
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Research on advertising ethics: Past, present, and future
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The organizational ethics of advertising: Corporate and agency views
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The ethics of advertising
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