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Volumn 19, Issue 3, 2002, Pages 225-252

Segmenting consumers using multiple-category purchase data

Author keywords

Brand choice; Logit models; Mixture models; Multi category; Segmentation

Indexed keywords


EID: 0036741797     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-8116(02)00077-0     Document Type: Article
Times cited : (15)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.