Customer relationship management processes in retail banking - Best practice and business value evaluation

Proceedings of the 42nd Annual Hawaii International Conference on System Sciences, HICSS

Volumn , Issue , 2009, Pages

  Berger, Sven C ^a,b   Gensler, Sonja ^c   Skiera, Bernd ^a,b   Wiesel, Thorsten ^c  

^a Institute of Economics in Horticulture   (Germany)

^b GOETHE UNIVERSITY   (Germany)

^c VU UNIVERSITY AMSTERDAM   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

BEST PRACTICES; BUSINESS PROCESS; BUSINESS VALUES; CUSTOMER BASE; CUSTOMER RELATION SHIP MANAGEMENTS; DECISION CALCULUS; PERFORMANCE MEASURES; PRIORITIZATION; PROCESS MODIFICATIONS; RETAIL BANKINGS;

CUSTOMER SATISFACTION; MANAGEMENT SCIENCE; PUBLIC RELATIONS;

SALES;

EID: 63349099784     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/HICSS.2009.139     Document Type: Conference Paper

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