Advertising agency compensation: An agency theory explanation

Journal of Advertising

Volumn 28, Issue 3, 1999, Pages 53-72

  Spake, Deborah F ^a   D’souza, Giles ^b   Morgan, Robert M ^b   Crutchfield, Tammy Neal ^c  

^a WESTERN MICHIGAN UNIVERSITY   (United States)

^b UNIVERSITY OF ALABAMA   (United States)

^c MERCER UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 27244447923     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1999.10673589     Document Type: Article

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