Cognitive and attitudinal effects of technical advertising copy: the roles of gender, self-assessed and objective consumer knowledge

International Journal of Advertising

Volumn 23, Issue 3, 2004, Pages 309-335

  Meeds, Robert ^a  

^a KANSAS STATE UNIVERSITY   (United States)

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EID: 84925294057     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2004.11072887     Document Type: Article

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