Patterns of price endings used in US and Japanese price advertising

International Marketing Review

Volumn 26, Issue 1, 2009, Pages 17-29

  Schindler, Robert M ^a  

^a RUTGERS UNIVERSITY   (United States)

Author keywords

Advertising; Consumer behaviour; International marketing; Prices; United States of America, Japan

Indexed keywords

EID: 58849089650     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330910933186     Document Type: Article

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