Attractive prices in grocery and automobile markets - Why is such pricing used?

Journal of Retailing and Consumer Services

Volumn 11, Issue 5, 2004, Pages 299-306

  Aalto Setälä, Ville ^a   Halonen, Markus ^b  

^a National Consumer Research Centre   (Finland)

^b Grey Hen Oy   (Finland)

Author keywords

Consumer behavior; Money illusion; Price ending; Pricing

Indexed keywords

CONSUMPTION BEHAVIOR; MARKET CONDITIONS; PRICE DYNAMICS; RETAILING;

EID: 3042607994     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2003.10.001     Document Type: Article

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