The effect of service price increases on customer retention: The moderating role of customer tenure and relationship breadth

Journal of Service Research

Volumn 11, Issue 3, 2009, Pages 232-245

  Dawes, John ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Loyalty; Price increases; Relationship; Retention; Tenure

Indexed keywords

EID: 58149522765     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670508328986     Document Type: Article

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