An empirical analysis of the determinants of price tolerance

Psychology and Marketing

Volumn 21, Issue 7, 2004, Pages 533-551

  Herrmann, Andreas ^a   Huber, Frank ^b   Sivakumar, K ^c   Wricke, Martin ^b  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

^b JOHANNES GUTENBERG UNIVERSITY   (Germany)

^c LEHIGH UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 3042517002     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.20018     Document Type: Article

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