Forecasting new product trial in a controlled test market environment

Journal of Forecasting

Volumn 22, Issue 5, 2003, Pages 391-410

  Fader, Peter S ^a   Hardie, Bruce G S ^b   Zeithammer, Robert ^c  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b LONDON BUSINESS SCHOOL   (United Kingdom)

^c MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

New product sales forecasting; Test market; Trial and repeat

Indexed keywords

FORECASTING; MARKETING; PROCESS CONTROL; SALES;

TEST MARKET;

PRODUCT DEVELOPMENT;

EID: 0041929374     PISSN: 02776693     EISSN: None     Source Type: Journal    
DOI: 10.1002/for.869     Document Type: Article

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