The netvertising image: Netvertising Image Communication Model (NICM) and construct definition

Journal of Advertising

Volumn 31, Issue 3, 2002, Pages 15-27

  Stern, Barbara B ^a   Zinkhan, George M ^b   Holbrook, Morris B ^c  

^a State University of New Jersey   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

^c Och Spine at New York Presbyterian Hospitals   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038891509     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2002.10673673     Document Type: Article

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