Value relevance of advertising expenditure: A review of the literature

International Journal of Management Reviews

Volumn 10, Issue 4, 2008, Pages 301-325

  Shah, Syed Zulfiqar Ali ^a   Akbar, Saeed ^b  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b UNIVERSITY OF LIVERPOOL MANAGEMENT SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 56049108585     PISSN: 14608545     EISSN: 14682370     Source Type: Journal    
DOI: 10.1111/j.1468-2370.2007.00228.x     Document Type: Article

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