The financial implications of advertising as an investment

Journal of Advertising Research

Volumn 36, Issue 4, 1996, Pages 43-52

  White, John B ^a   Miles, Morgan P ^a  

^a GEORGIA SOUTHERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0042518652     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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