A natural experiment of the effect of advertising on sales: The SASOL case

Applied Economics

Volumn 28, Issue 9, 1996, Pages 1081-1091

  Leach, Daniel F ^a   Reekie, W Duncan ^a  

^a UNIVERSITY OF THE WITWATERSRAND   (South Africa)

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EID: 0008092471     PISSN: 00036846     EISSN: None     Source Type: Journal    
DOI: 10.1080/000368496327930     Document Type: Article

References (25)

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