Medium, message and advertising effectiveness in the Greek processed meats industry

Applied Economics

Volumn 34, Issue 14, 2002, Pages 1757-1763

  Yiannaka, Amalia ^a   Giannakas, Konstantinos ^b   Tran, Kien C ^a  

^a UNIVERSITY OF SASKATCHEWAN   (Canada)

^b UNIVERSITY OF NEBRASKA LINCOLN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTISING; FOOD INDUSTRY; FOOD PROCESSING; INDUSTRIAL PERFORMANCE;

GREECE;

EID: 0037144314     PISSN: 00036846     EISSN: None     Source Type: Journal    
DOI: 10.1080/00036840110118755     Document Type: Article

References (30)

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5. Pooling cross-section and time-series data in the estimation of a dynamic model
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8. Strategic behaviour and competition in dynamic industry: Greek processed meats
9. Panel data and unobservable individual effects
10. Cumulative advertising effects: The role of serial correlation
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13. Linear dynamic models
14. Testing for selectivity bias in panel data models