Market share dispersion among leading firms as a determinant of advertising intensity

Review of Industrial Organization

Volumn 13, Issue 5, 1998, Pages 495-508

  Willis, Michael S ^a,b   Rogers, Richard T ^c  

^a SWEDISH INSTITUTE FOR HEALTH ECONOMICS   (Sweden)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c UNIVERSITY OF MASSACHUSETTS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

MANUFACTURING; MARKET CONDITIONS; MARKETING;

UNITED STATES;

EID: 0032443315     PISSN: 0889938X     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1007704811420     Document Type: Article

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