Does advertising stimulate sales or mainly deliver signals? A multivariate analysis

International Journal of Advertising

Volumn 21, Issue 2, 2002, Pages 175-195

  Hsu, Maxwell K ^a   Darrat, Ali F ^b   Zhong, Maosen ^c   Abosedra, Salah S ^d  

^a UNIVERSITY OF WISCONSIN   (United States)

^b LOUISIANA TECH UNIVERSITY   (United States)

^c KANSAS STATE UNIVERSITY   (United States)

^d QATAR UNIVERSITY   (Qatar)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84985015496     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2002.11104925     Document Type: Article

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