Firm valuation of advertising expense: An investigation of scaler effects

Managerial Finance

Volumn 23, Issue 10, 1997, Pages 41-62

  Cheng, C S Agnes ^a   Chen, Charles J P ^b  

^a UNIVERSITY OF HOUSTON   (United States)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993103129     PISSN: 03074358     EISSN: 17587743     Source Type: Journal    
DOI: 10.1108/eb018650     Document Type: Article

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