Don't throw out the baby with the bathwater: Verbal repetition, mnemonics, and active learning

Journal of Marketing Education

Volumn 30, Issue 3, 2008, Pages 207-216

  Saber, Jane Lee ^a   Johnson, Richard D ^b  

^a RYERSON UNIVERSITY   (Canada)

^b UNIVERSITY OF ALBERTA   (Canada)

Author keywords

Active learning; Marketing education pedagogy; Memory; Mnemonics; Verbal repetition

Indexed keywords

EID: 55349098806     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475308324630     Document Type: Article

References (67)

1. Atkins, P., & Baddeley, A. (1998). Working memory and distributed vocabulary learning. Applied Psycholinguistics, 19, 537-552.
2. Atkinson, R., & Raugh, M. (1975). An application of the mnemonic keyword method to the acquisition of a Russian vocabulary. Journal of Experimental Psychology: Human Learning & Memory, 1, 126-133.
3. Avons, S.E., Wragg, C.A., Cupples, L., & Lovegrove, W.J. (1998). Measures of phonological short-term memory and their relationship to vocabulary development. Applied Psycholinguistics, 19, 583-601.
4. Bacon, D.H., & Stewart, K.A. (2006). How fast do students forget what they learn in Consumer Behavior? A longitudinal study. Journal of Marketing Education, 28, 181-192.
5. Belleza, F. (1986). A mnemonic based on arranging words on visual patterns. Journal of Education Psychology, 75, 830-837.
6. Bergerbest, D., Ghahremani, D., & Gabrieli, J. (2004). Neural correlates of auditory repetition priming: Reduced fMRI activation in the auditory cortex. Journal of Cognitive Neuroscience, 16, 966-977.
7. Best, D., & Ornstein, P. (1986). Children's generation and communication of mnemonic organizational strategies. Developmental Psychology, 79, 845-853.
8. Biehal, G., & Chakravarti, D. (1982). Information presentation format and learning goals as determinants of consumers' memory retrieval and choice processes. Journal of Consumer Research, 8, 431-444.
9. Carney, R., & Levin, J. (2003). Promoting higher-order learning benefits by building lower-order mnemonic connections. Applied Cognitive Psychology, 17, 563-575.
10. Carrier, C., Karbo, K., Kindem, H., Legisa, G., & Newstrom, L. (1983). Use of self-generated and supplied visuals as mnemonics in gifted children's learning. Perceptual and Motor Skills, 57, 235-240.
11. Catterall, M., Maclaran, P., & Stevens, L. (2002). Critical reflection in the marketing curriculum. Journal of Marketing Education, 24, 184-192.
12. Cheung, H. (1996). Nonword span as a unique predictor of second-language vocabulary learning. Developmental Psychology, 32, 867-873.
13. Clark, C., Lansford, T., & Dallenbach, K. (1958). Repetition and associative learning. American Journal of Psychology, 76, 22-40.
14. Darley, C., & Glass, A. (1975). Effects of rehearsal and serial list position on recall. Journal of Experimental Psychology: Human Learning & Memory, 104, 438-453.
15. Diller, D., Nobel, P., & Shiffrin, R. (2001). An ARC-REM model for accuracy and response time in recognition and recall. Journal of Experimental Psychology: Learning, Memory, and Cognition, 27, 414-435.
16. Dobbins, I., Kroll, N., & Yonelinas, A. (2004). Disassociating familiarity from recollection using rote rehearsal. Memory & Cognition, 32, 932-956.
17. Dobbins, I., Kroll, N., Yonelinas, A., & Liu, Q. (1998). Distinctiveness in recognition and free recall: The role of recollection in the rejection of the familiar. Journal of Memory and Language, 38, 381-400.
18. Ebbinghaus, H. (1913). Memory (H. A. Ruger & C. E. Bussenius, Trans.). New York: Teachers College at Columbia University. (Original work published 1885)
19. Forman, H. (2006). Participative case studies: Integrating case writing and a traditional case study approach in a marketing context. Journal of Marketing Education, 28, 106-113.
20. Fritzen, J. (1972). Memory search and the recall of digit series. Journal of Experimental Psychology, 93, 410-416.
21. Gathercole, S.E. (1995). Is nonword repetition a test of phonological memory or long term knowledge? It all depends on the nonwords. Memory & Cognition, 23, 83-94.
22. Goby, V., & Lewis, J. (2000). Using experiential learning theory and the Myers-Briggs Type Indicator in teaching business communication. Business Communications Quarterly, 63(3), 39-48.
23. Greene, R. (1989). Spacing effects in memory: Evidence for a two-process account. Journal of Experimental Psychology: Learning, Memory, and Cognition, 15, 77-99.
24. Hansen, D. (2003). Using the Voeks method to improve student learning in Principles of Marketing classes. Journal of Marketing Education, 25, 108-117.
25. Hay, A., Peltier, J., & Drago, A. (2004). Reflective learning and on-line management education: A comparison of traditional and on-line MBA students. Strategic Change, 13, 169-182.
26. Hintzman, D. (2004). Judgment of frequency versus recognition confidence: Repetition and recursive reminding. Memory & Cognition, 32, 336-350.
27. Hoffman, R., & Senter, R. (1978). Recent history of psychology: Mnemonic techniques and the psycholinguistic revolution. Psychological Record, 28, 3-13.
28. Jacoby, L. (1999). Ironic effects of repetition: Measuring age-related differences in memory. Journal of Experimental Psychology: Learning, Memory, and Cognition, 25, 3-22.
29. Jaffe, P.G., & Katz, A.N. (1975). Attenuating anterograde amnesia in Korsakoff's psychosis. Journal of Abnormal Psychology, 84, 559-562.
30. Janieszewski, C., Noel, H., & Sawyer, A. (2003). A meta-analysis of the spacing effect in verbal learning: Implications for research on advertising repetition and consumer memory. Journal of Consumer Research, 30, 138-151.
31. Kanungo, R., & Lambert, W. (1964). Effects of variations in amount of verbal repetition on meaning and paired-associate learning. Journal of Verbal Learning and Verbal Behavior, 3, 358-361.
32. Kaynama, S., & Keesling, G. (2000). Development of a Web-based Internet marketing course. Journal of Marketing Education, 22, 84-89.
33. Kember, D., & Leung, D. (2005). The influence of active learning experiences on the development of graduate capabilities. Studies in Higher Education, 30, 155-160.
34. Keppel, G. (1991). Design and analysis: A researcher's handbook (3rd ed.). Englewood Cliffs, NJ: Prentice Hall.
35. Kidd, G., & Greenwald, A. (1988). Attention, rehearsal, and memory for serial order. American Journal of Psychology, 101, 259-279.
36. Krugman, H. (1970). Why three exposures may be enough. Journal of Advertising Research, 12, 11-14.
37. Lado, R. (1961). Language testing. New York: McGraw-Hill.
38. Laufenberg, R., & Scruggs, T. (1986). Effects of a transformation mnemonic strategy to facilitate digit span recall by mentally handicapped students. Psychological Reports, 58, 811-820.
39. Levin, J.R. (1981). The mnemonic '80s: Keywords in the classroom. Educational Psychologist, 16, 65-83.
40. Levin, J.R. (1993). Mnemonic strategies and classroom learning: A 20-year report card. Elementary School Journal, 94, 235-244.
41. Light, L., Chung, C., Pendergrass, R., & Van Ocker, J. (2006). Effects of repetition and response deadline on item recognition in young and older adults. Memory & Cognition, 24, 335-343.
42. Malhotra, N.K. (1991). Mnemonics in marketing: A pedagogical tool. Journal of the Academy of Marketing Science, 19, 141-150.
43. Mathews, R., & Tulving, E. (1973). Effects of three types of repetition on cued and noncued recall of words. Journal of Verbal Learning and Verbal Behavior, 12, 707-721.
44. McKenzie, G.R., & Sawyer, J. (1986). Effects of test-like practice and mnemonics on learning geographic facts. Theory and Research in Social Education, 14, 201-209.
45. Nelson, D.L., & Archer, C.S. (1972). The first-letter mnemonic. Journal of Educational Psychology, 63, 482-486.
46. Peltier, J., Hay, A., & Drago, W. (2005). The reflective learning continuum: Reflecting on reflection. Journal of Marketing Education, 27, 250-263.
47. Perewiznyk, E.K., & Blick, K.A. (1978). First-letter mnemonics and serial retention. Psychological Reports, 43, 742.
48. Petty, R., & Cacioppo, J. (1986). Communication and persuasion: Central and peripheral routes to attitude change. New York: Springer-Verlag.
49. Pressley, M., & Ahmand, M. (1986). Transfer of imagery-based mnemonics by adult learners. Contemporary Educational Psychology, 11, 150-160.
50. Rock, I. (1957). The role of repetition in associative learning. American Journal of Psychology, 70, 186-193.
51. Roediger, H., & Karpicke, J. (2005). Learning and memory. Encyclopedia of Social Measurement, 2, 479-486.
52. Scruggs, T.E., Mastropieri, M.A., & Levin, J.R. (1987). Implications of mnemonic-strategy research for theories of learning disabilities. In H. L. Swanson (Ed.), Memory and learning disabilities: Advances in learning and behavioral disabilities (pp. 125-152). Greenwich, CT: JAI.
53. Service, E., Maury, S., & Luotoniemi, E. (2007). Individual differences in phonological learning and verbal STM span. Memory & Cognition, 35, 1122-1135.
54. Semb, G.B., & Ellis, J.A. (1994). Knowledge taught in school: What is remembered? Review of Educational Research, 64, 253-286.
55. Singh, S., Mishra, S., Bendapudi, N., & Linville, D. (1994). Enhancing memory of television commercials through messages spacing. Journal of Marketing Research, 31, 384-392.
56. Smart, K., & Featheringham, R. (2006). Developing effective interpersonal communication and discussion skills. Business Communication Quarterly, 69, 276.
57. Smith, L., & Van Doren, D. (2004). The reality-based learning method: A simple method for keeping teaching activities relevant and effective. Journal of Marketing Education, 26, 66-74.
58. Smith, M., &Phillips, M. (2001). Age differences in memory for radio advertisements: The role of mnemonics. Journal of Business Research, 53, 103-109.
59. Towse, J.N., Hitch, G.J., & Hutton, U. (1998). A reevaluation of working memory capacity in children. Journal of Memory & Language, 39, 195-217.
60. Towse, J.N., Hitch, G.J., & Hutton, U. (2000). On the interpretation of working memory spans in adults. Memory & Cognition, 28, 341-348.
61. Turvey, M.T. (1967). Repetition and the perceptual information store. Journal of Experimental Psychology, 74, 289-293.
62. Tussing, A., & Greene, R. (2001). Effects of familiarity level and repetition on recognition accuracy. American Journal of Psychology, 114, 31-41.
63. Warburton, K. (2003). Deep learning and education for sustainability. International Journal of Sustainability in Higher Education, 4, 44-56.
64. Wilson, B., & Moffat, N. (1984). Rehabilitation of memory for everyday life. In J. E. Harris & P. E. Morris (Eds.), Everyday memory, actions and absent-mindedness (pp. 207-233). London: Academic.
65. Winer, B.J., Brown, D., & Michels, K. (1991). Statistical principles in experimental design (3rd ed.). New York: McGraw-Hill.
66. Yonelinas, A. (2002). The nature of recollection and familiarity: A review of 30 years of research. Journal of Memory & Language, 46, 441-517.
67. Young, M. (2005). The motivational effects of the classroom environment in facilitating self-regulated learning. Journal of Marketing Education, 27, 25-40.