Age differences in memory for radio advertisements: The role of mnemonics

Journal of Business Research

Volumn 53, Issue 2, 2001, Pages 103-109

  Smith, Malcolm C ^a   Phillips Jr , Mark R ^b  

^a UNIVERSITY OF MANITOBA   (Canada)

^b UNIVERSITY OF OREGON   (United States)

Author keywords

Age differences; Memory; Mnemonics; Radio advertisements

Indexed keywords

EID: 0346125127     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(99)00079-X     Document Type: Article

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