Undergraduate education: The implications of cross-functional relationships in business marketing- the skills of high-performing managers

Journal of Business-to-Business Marketing

Volumn 14, Issue 1, 2007, Pages 75-94

  Hutt, Michael D ^a   Speh, Thomas W ^b  

^a ARIZONA STATE UNIVERSITY   (United States)

^b MIAMI UNIVERSITY   (United States)

Author keywords

Business education; Business marketing education; Undergraduate education

Indexed keywords

EID: 33847610000     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v14n01_08     Document Type: Article

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