Coping with Ambivalence: The Effect of Removing a Neutral Option on Consumer Attitude and Preference Judgments

Journal of Consumer Research

Volumn 29, Issue 3, 2002, Pages 319-334

  Nowlis, Stephen M ^a   Kahn, Barbara E ^b   Dhar, Ravi ^c  

^a ARIZONA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

^c YALE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036927024     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/344431     Document Type: Article

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