Managing brand portfolios: How strategies have changed

Journal of Advertising Research

Volumn 45, Issue 3, 2005, Pages 314-327

  Laforet, Sylvie ^a   Saunders, John ^b,c,d,e,f  

^a UNIVERSITY OF SHEFFIELD   (United Kingdom)

^b ASTON UNIVERSITY   (United Kingdom)

^c Department of Marketing ^*  (United Kingdom)

^d ASTON UNIVERSITY   (United Kingdom)

^e Academic Senate   (United Kingdom)

^f British Academy of Management   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33644919102     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849905050397     Document Type: Article

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