Merging the brands and branding the merger

MIT Sloan Management Review

Volumn 47, Issue 4, 2006, Pages 39-49

  Ettenson, Richard ^a   Knowles, Jonathan ^b  

^a Garvin School of International Management   (United States)

^b Type 2 Consulting

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EID: 33746597028     PISSN: 15329194     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

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