Making brand equity a key factor in M&A decision-making

Strategy & Leadership

Volumn 32, Issue 2, 2004, Pages 20-27

  Kumar, Shailendra ^a   Hansted Blomqvist, Kristiane ^a  

^a NONE

Author keywords

Acquisitions and mergers; Brand equity

Indexed keywords

EID: 84993047760     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/10878570410525098     Document Type: Article

References (0)