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Volumn 8, Issue 4, 2006, Pages 305-316
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What is in a Name Change? Re-Joycing Corporate Names to Create Corporate Brands
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Author keywords
advertising; brand; communications; corporate brand; corporate branding; e communication; identity; identity change; image; intangibles; naming; philanthropy; positioning; rebranding; reputation; stakeholder
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Indexed keywords
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EID: 85009856577
PISSN: 13633589
EISSN: 14791889
Source Type: Journal
DOI: 10.1057/palgrave.crr.1540257 Document Type: Article |
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Times cited : (52)
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References (0)
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