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Volumn 7, Issue 1-2, 2002, Pages 71-90

Offensive advertising: A view from singapore

Author keywords

Advertising; Agencies; Asia; Consumer preferences; Demographic variables; Message design; Offensive products; Sexual issues; Singapore

Indexed keywords


EID: 33745724109     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v07n01_06     Document Type: Article
Times cited : (37)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.